Site redesign


Most experts agree that redesign, as new site projecting, should take place in 2-3 years for usual content-projects, and nearly every year in sphere of electronic commerce. This period is enough for essentially new technologies appearing and their further realization. And if to take into account the principle of site necessary novelty, coming from competition toughening into the market of information, we`ll see that redesign is required even more often than once a year. Here are the main indications for redesign carrying out:

• necessity to update the interface;
• site improvement in accordance with new marketing strategy;
• new services adding;
• technical component imperfection — need to transfer under CMS, automation, etc.;
• loss of management under current site (as a result of rupture of relations with previous site builder);
• owner, target audience or site subject changing, etc.

Site redesign usually includes the following steps:

• Site audit (we investigate its visibility in search engines, cross-browser, common structure, speed of access to server part of site);
• Author`s design creating for the main and the last site pages and their imposition;
• Probably, buying more harmonious domain.